Tuesday, March 3, 2009

Tooting against the Grain

One of my favorite cartoons, Non Sequitor, awhile back ran a cartoon entitled: "Government's Biggest Agency: The Office of Justifying our Existence."

Whatever happened to the phrase: "actions speak louder than words"? In today's business world, not only must a business provide a quality product and service, but they also need to create the hype to tell the world about how good they are. Seems to go against the grain of our Midwestern heritage.

Nonetheless, our members expect to hear regularly from this organization concerning "what have you done for me lately?" There's no denying that the WIIFM (what's in it for me) factor runs strong.

There's a delicate balance between tooting one's own horn and working harder and harder so that others might do the tooting for us. Probably unrealistic. Finding more time in the day for horns becomes a must.

That's my opinion. What about yours?

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