A place on their Wall

A bit of irony you might say.

A long time member of our chamber of commerce recently told me that they no longer wanted to be a member of our organization. With a bit of prodding, I was able to learn from them that they didn't perceive that the value was there in the membership.

It was important to me to also listen to their other concerns about the community. We also discussed the value equation of what great things the chamber is currently working on and doing on a daily basis. As we got to the end of our conversation, I pointed out that the membership plaque hanging on the wall of their business was a benefit of membership along with the First Dollar Award displayed next to it.

Unfortunately, I wasn't able to convince them to renew their membership. Surprisingly as I walked by the business several days later, the membership plaque was no longer on the wall, but the First Dollar Award was still proudly hanging where it had been for a number of years.

Maybe there is still value in their minds for what we do and that they will consider rejoining later in the year?