Now more than ever our local economy will benefit from the coming few weeks. We're entering a time frame when many retailers realize 40-50% of their annual revenues between now and December 24th. Some stores will be able to weather the economic storm and some will not.
The traditional Friday after Thanksgiving kickoff to holiday shopping is about to arrive. Lines begin to form early on Friday morning and will continue throughout the weekend as early bird shoppers vie for the great deals. If you believe what is being said nationally, this will be just the beginning of the sale spectacular. Great prices will continue for the next month or more as retailers work hard to move inventory.
What's that mean locally? For every dollar local shoppers spend in our community, it's one more step toward keeping our local stores viable and open. When shoppers choose to spend money out of town or via the Internet, it's reason for concern.
One way local retailers can be more successful is to work on customer service training. Several weeks ago I happened to be in a local store with relatives. My sister was having trouble getting through the checkout line. A sales clerk was less than cordial in trying to help. My sister will think twice about returning to that store. Latter that evening we went out to dinner and the waitress we had did an outstanding job. My sister can't wait to go back there the next time she's in town.
Good customer service needs to be recognized in my opinion. Each week I'll try to recognize someone who in my opinion demonstrates exceptional customer service.
This week it's Roxanne at the Deli Counter at County Fair. Her follow-up and enthusiasm for taking and filling our lunch order was outstanding. Way to go Roxanne!
That's my opinion. What's yours?
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