In today's tight economy, business owners and managers need to be pulling out all the stops to make certain that current and potential customers have every opportunity to do business with them.
Each of us needs to take a hard look at finding ways to make it easier for our customers to do business with us. Extended hours and services are just part of the battle.
The other day I walked into a shop and greeted the clerk with an enthusiastic "hello." It was returned with a blank stare and a frown. It didn't take me long to take care of business and leave. On another occasion I called a local business and the person answering the phone gave me the impression that I had just interrupted their day. I'll probably think twice before calling them again.
One incident that just really caught be by surprise was watching the owner of a small business park their vehicle in the parking spot closest to their door at the beginning of their work day. A couple of hours later when I passed by, their vehicle hadn't moved from the busy parking lot. I wonder how many potential customers drove by and didn't stop because there wasn't a parking space close to that store?
Granted, these are probably extreme instances of poor customer service. There are plenty of folks who do an outstanding job. From time to time I'll try to identify them in this blog.
That's my opinion. How about yours?
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